Stradey Park Brand Management
Overview
Following a change in ownership, Stradey Park Hotel – a 4-star property in South Wales – sought a full brand refresh to reposition itself as a modern, premium destination.
While the existing logo had to be retained, I developed a new visual identity around it, anchored in a considered typography system that pairs EB Garamond, a timeless serif evoking both the history and heritage of the hotel, with Plus Jakarta Sans, a clean, modern sans serif that adds contemporary flair. The refined colour palette of deep blue and soft gold enhances the hotel’s luxury appeal. The refreshed branding was rolled out across brochures, menus, and promotional materials, creating a unified and upscale guest experience.
Client
Perennial Hotels Group
