Package-In
Overview
Package-In is a manufacturer specialising in cardboard packaging solutions. Their previous branding was visually cluttered, featuring multiple icons and colours, even representing products they didn’t offer.
I developed a clean, versatile logomark that clearly communicates their core product focus. To differentiate the brand in a competitive and often conservative industry, I introduced a bold magenta colour scheme, injecting vibrancy and memorability. The project also included a full brand guidelines document and a refreshed suite of branded materials, ensuring consistency and clarity across all touchpoints.
Client
Crownlea Group
